They are bushings not bearings folks!

Igus Polymer Bushings!

Get used to them, they take over every industry application and proven for 15 years in every heavy duty industry known.

They work, that's the sales pitch, just go ride!

But first for all the non believers out there, remember this...

Success, Awards, Fame, may all be yours one day! But the sad fact is nothing you do will be more popular and successful than a online shot of a piece of bacon taped to a cat!


Sad but true!

And I thought my blog was random... Hawley Co. our USA distributor has probably the best blog for random humour and stuff so pointless you are like WTF!

Below is a really weak reason to buy Straitline levers but hey, if it works I'll list it the product description and watch sales soar in the Hippy communties near Hawley.

"There are 2 uses for the Straitline Brake Lever Upgrade: Birkenstock horn and brake lever upgrade. There used to be three but after last year's "unpleasantness" ("Levergate" as reported by the local media), our lawyers advised us to narrow the usage parameters..."

The love letter below is from their blog as well...

Definitely go and have a read on their blog for some laughs. HAWLEY BLOG

PaintHouse Customs... does my helmet.

I've always wanted a helmet or frame done up fully custom, who hasn't dreamt of that. So when I saw the wood grained helmet on Pinkbike I was beyond stoked and found out who did it.



Stacy at PaintHouse Customs was the man behind the wood grain helmet so I called him up to do one for us/me.

Stacy with the God Father Simmons


Since I am not a high roller like Wade who gets paid in helmets, I had to buy one. So I thought it would be funny if I bought a custom painted THE Vegas helmet and get it custom painted. See the humour?


The humour got lost when I saw the visa bill forgetting that I bought it in US funds on a weak Canadian dollar!

I really wanted the Unicorn theme above to be the main focus but I was told that Unicorns and rainbows mixed isn't as cool as I thought. So I asked Stacy to do what ever the hell he wants with it just make it show Straitline some where and surprise me.


Today I got a sneak peek at the helmet and wow, it's black... you really went all out on this one Stacy.



Luckily this is just the Base coat after stripping the Vegas graphics off of it, now the fun begins. Right after my helmet gets doen Stacy has been enlisted by the guys at Decline Magazine for a Decline Magazine helmet then right after that one DIRT Magazine in the UK has an order in as well. Stoked to get one done at all before he gets over loaded.

What do you think he will put on it? Here are some of my guesses below:






Or something along the lines of this, and just keep it real.



But definitely check out his blog to see his latest creations PaintHouse Customs and I'll re post when it is done.

Surprise Pedal Sample...

I saw this video and had to blog it!



This little guy was as excited as me, when I first laid eyes on a custom pedal sample this week. The difference is he has a cool posse and some music on!



That's all you get for now, I'll tell you where these are going in a few! But for now watch that video over and over and over.

Freeride BC bike park in the news!

On the weekend SHAW Cable news swung by the park for a long awaited 5 year update for the parks Public Launching.

None of us bothered to prepare to be the one to talk live on camera, we all hoped the other guy would do it but all of us had to do a interview one by one.

First The TV Crew started interviewing one of Freeride BC's original founders, and soon to be Banshee Bikes Athlete, Mark Mathews!

The "tonight at 6" money shot! The wholesome family dog was a last minute bonus.


It has been a long project and I can talk about it all day fluently, but put a camera in my face I stutter! All I can say is that my interview was a beauty, full of gap outs and stunned looks towards the camera.

My interview was no word of a lie - just like this...


Luckily I couldn't video tape my own interview to show you how bad it was, so lets just watch Drew Mitchells interview instead!

Okay now lets look at Drew's stellar performance testing the track for the camera crew.


So we hope to be fundraising enough money to finish the rest of the phases by late spring so show some love, we are doing this for you.

Randoms of the day!



This is Kyle Marshall PinkBike's new top gun on the DH circuit. Yes that's how he looks all the time, poor kid.

Want the keys to Straitline??

I'm lazy this month!

I want / demand, to hear honest opinions more often and less ass kissing - Straitline is so cool. If this idea sucks it sinks. If it swims I will keep offering you a voice that will be sent out globally to all 6 people who actually read this blog.

Speak up and be honest. Spill your guts no matter If you own our gear or not, just do so soon or we will kill a puppy.

Send us a shot of your ride or trail/line you just did or your thoughts. just keep your point relevant to bikes and it will go up online.

For One month starting in mid febuary, If you email - info@straitlinecomponents.com subject "Check It!" , I will post it up under the same title on our blog for all too see.

2 rules! No poetry or bagpipes.

Have my job for one month and help me be lazy!

Want to see a pedal get smashed?

The Crew!

This is an exagerated test but it was fun to do!

Below is our fatigue tester we use to calculate breaking and bend ing points of our axles and the bushing wear.



But todays question is what will happen when we use totally unrealistic pressures and weights on our pedals?

John Deere vs Straitline



The excavator weighs 44,000 lbs and some change and the steam roller 12,000 lbs, Pressure applied by the bucket slam is beyond my math but the pedal took it like a champ.


Everything we make we make simple and use the right material so that we never see a warranty!

Bent but not broke or cracked. I don't recomend doing this at home unless you have acess to heavy machinery then definitly do it. Just film it all for us.

More pedal videos HERE

20 minutes with Dennis

This is Dennis, Straitlines Head Engineer /CNC wizz kid and sadly... part owner!

Dennis is the inventor type. Never happy with what he sees, not giving a sh*t about the hype or the trend of the moment by designing what he knows is right and needed for all of you.

Actually he is almost like a Super Hero for the riding community. Battling pop up brands with empty marketing campaigns that promise you Fillet Mignon but serve you hot dogs at the counter - With no Relish!

So, if I was his Super Hero stylist this is how he would appear on the front page of your news paper!

To be a super hero you need untouchable skills that make the average man go wow! I want to be that guy!

Luckily Dennis has a wide range of home made weaponry skills to help him fight off the evil marketing Brands.

Brands that constantly select their image/look off the wall spending more money on marketing than technology. Their money spent on creating a brand almost equals Dennis's monthly account at Hart and Huntington's tattoo parlor in Vegas as he eats a glass filled taco while sipping a pint of Tabasco sauce for the chaser!



Giving Dennis 20 minutes of boredom with no "brands" to fight and something will light on fire or blow up! Super Hero's need cool gadgets or you just laugh at their tights! Luckily I am his stylist and skin suits were just banned!



On top of all these skills he is also very safety conscious taking it very serious to insure no harm on the public.



So when I get all the emails about whats next or when will this be made? Simply remember it is this guy who was too busy making something blow up not me - I just film it all.

But in between the play times we do get stuff done and are always refining so keep an eye on the blog for some new stuff and our team announcement!