Thursday, October 20, 2011

Straitline Components Sadly loses a Titan of a man.

I kept this quiet to allow us all time to get over what had happened to us this past Friday, but our CEO/President Mike Paulson passed away from his battle with cancer.


To our valued customers/suppliers and friends:

On Friday October 14, 2011 Mike Paulson President of Straightline Precision Industries Inc.  aka Straitline Components, passed away after a short but tough battle with lung cancer.  Mike loved the direction the company had taken over the last several years of moving into the mountain biking world.  Although Mike was not heavily into mountain biking himself, he was surrounded by people who were, from his own sons, to his grandchildren, and also the employees of the company that he also considered family. This is why he was so willing to risk a large part of his life savings on this market.

His passing is a huge loss to all that knew him, his devotion to his family was commendable, and even though he could be hard nosed,  he always treated friends and business associates with kindness and respect.  He will always be remembered for what he was, and that is a truly great man, father, husband, friend, boss, grandfather and great grandfather.

Mike had been planning his retirement for a few years, and had stepped away from most of the daily business here at Straitline Components.  His two sons Dennis and DJ, have been running the business on a day to day basis for the last couple of years, and although his loss will leave an un fillable void in the company  it will still be business as usual.  We plan to continue what we have been doing - designing and manufacturing innovative high end products for the mountain biking industry.


Mike allowed us to build bike parks urging us to resurrect the local FreeRide park As long as we pushed the sport it was worth doing in his eyes.

In the photo: Mike, Greg, DJ, Eric, Jay, Dennis –off camera Kyle, Mathew, Ashley, Melissa and his lovely wife Marlene- a true family run business.

Once I posted information online with a Slipknot video that captured our excitement… and it derailed a $300,000 deal. He never fired me for that! Instead he simply used it as a lesson in life and business so that I would learn from my mistakes.

Thanks Mike!


Saturday, October 15, 2011

Fogelsode Season 3 #1: Average School Day

Season three is here, with new episodes every two weeks!

For most of September, I found myself in a constant routine: load up my bike/gear at night, go to school in the morning, grab a burrito, and head straight over to Post Office for a little sundown sesh. Sometimes a bunch of people would be out there, other times it was just me. It never really mattered too much though, as any ride turned a stressful school day into a good day. I brought the camera out one day, and self filmed for this edit.


Photo: Davin Pena


Thursday, October 13, 2011

Syndication / Blog / Facebook test

This better syndicate to the Facebook pages, been pulling my hair out trying to find a way.

FYI I like the second song in this video

amazing street trial film on

Tuesday, October 4, 2011

New Limited Editions Greens!


Here they are, matching limited edition themed kits!

Limited AMP Stem 70/90mm -160/175gAMP Stem LTD

Limited Edition Silent Guide 32t-36t – 176g

Promo video here: Silent Guide Limited

Limited edition guide full

Limited AMP Pedal - 324g or 272g with Titanium axles…AMP Ltd Pedal

Psst, the titanium is from the ex F-22 Raptor project, so its the best of the best aerospace grade you can get, off limits until recently.

Also… when Riding our limited edition kits Danzig may appear in your head, side effects to the Steeze we were told, he will go away when you stop riding.

Monday, October 3, 2011

Straitline clients kick ass!

This is why I love Straitline Clients! They just don't give a shit and I salute that! Adam Kral's Student Presidents Submission!