Wednesday, December 30, 2009

Labor Dispute, full shut down until new years!

It was ending up to be a great end to the year, until this was on my desk this morning… unbelievable!

power struggle

Against Straitline Components wishes, we are forced by an ever increasing and aggressive labor force to shut down the facility until the new year!

We promise to do our best to avoid any pay increases and get back to offering you some kick as products for 2010!

power struggle 2

Whenever a dispute like this comes up out of no where, I need to burn off some steam in the forest to try and make sense of it all!


Have a good New Years!

Friday, December 25, 2009

Merry Christmas to all and peace on earth with unicorns flying above!

I suck at being serious or sincere so I hope these videos express our gratitude for all of those who have supported us and to all of you who sadly understand where we come from.

We love having fun and when you are having fun, everything else seems to fall into place. Our new motto is... Never Compromise!

Have a merry Christmas!

Please... a good sense of sick humor is a must for this one.

I hope you have a huge happy heart after this one.

I just found this on youtube and admit I own all of Wham's albums.

This is for us in 2010/11.

Jon is my favorite comedian everand this video is a great parallel view on our sense of humor towards the bike industry...

And please keep in mind that this has taken a lot of courage to show you this.

Tuesday, December 22, 2009

Brighter Pre Trailer!

Here is New Wave Cinema's first pre teaser for the new movie "Brighter" by Tamas Forde! Good Job Tam! Can't wait till the full trailer!

New Aussy Distributor for Straitline!!!

It is no lie we like Australia and the people and it has been roughly 8 months since we had representation down under but we are stoked to announce a partnership with Groupe Sportif LTD!!

So stoked to have some home turf again in Australia!

Just as we penned the deal factory rider Alan Hepburn sent us a update!


Tasmania roadtrip 

n509214955_328326_7280 Two weeks ago I got on a plane and headed for Tasmania to participate in a couple contests. The first contest was held in a little town called Launceston. It was held on a locals farm with the course being short but sweet. It consisted of a small set up drop to right hand berm/speed jump/ normal jump/ big right hand berm and then into the ramp to dirt trick jump. There was an open class but i wasn't really aloud to compete because the prizes were bike products that i couldn't really use anyway. So that was a bummer but i did get to ride a fair bit and ended up judging the contest. I woke up the next morning with a big picture in the local newspaper tho so that was cool.


The second jam was at the Downhill nationals in Hobart. After a little tweaking with the shovel when we arrived the jumps felt alright, pretty small but good enough to pull out some tricks.

here's a real short edit of me from that jam.

It's good to see a couple of contest popping up here in Australia, there really is never any contest here through out the year. How ever there is a real decent one coming up on January 16-17th during the national DH event here in my home town. Its sponsored by Barspin Imports (dealer of Banshee) which is great, this contest will be great for the Australian scene. Keep in touch for a big right up on that event.

I'd also like to thank my sponsors for helping out too.








Now some flash back vids with Alan!

and my favorite to date, shot right in our backyard in Victoria BC for Arrons Larroque’s film Whats Next…

Friday, December 18, 2009

2010 Product shots

Huge, Huge thanks to Mark Law for taking on this project and absolutely slaying it!

Never have we had product shots that accurately capture the level of quality we are offering you guys.  There is zero manipulation of these images, Mark just put the min his light box on top of some glass and enjoy!


*Some products are missing bear with us!*

Enough Shameless promoting!


Check this out, Travis is retarded!

Wednesday, December 16, 2009

Kenny Belaey Show with Lenosky!

Cool video showcasing trials and the migration to Rays Indoor park where Dave Mirra, Lenosky, Chase and Hans Rey talk about Trails and the roots of all our riding style!


Kenny Belaey Show Episode 2 (part 1 of 2) from Luke Rainbird on Vimeo.

Did anyone besides me notice that Jeff totally let a nasty word out at 10.23? Right after he gets praised for being a major influence by Mike Stedley, Jeff just lets loose a nasty?


Lenosky also has his custom pedals ready to rock, matte black finish topped with custom real 24 karat gold plated pins!


Only one in North America is on Jeffs bike right now, the packaging has been the hold up so thanks for the patience!


Here is a vid I just found of Sorge and Lenosky doing a demo, it is cool to see amateur footage some times.

Tuesday, December 15, 2009

A must must see video and One POD!

King of the Animal House Finals Video from Ryan Fudger on Vimeo.


Straitline Factory Rider Dustin Greenall up on Pinkbike today with another POD!

dustin pod

See this is why you match the carpets with the drapes folks. Dustin is rocking  our platforms and the 35mm SSC pinch clamp stem all in red. And when he opens his mouth like that it really ties in his look and we all know style is everything right!

If you haven’t seen Dustin’s Seggy yet in Aaronn Laroques film What’s Next check it out here! Casey Groves shares the segment with him.

Monday, December 14, 2009

If Stevie can do why can’t I?

Eric has out ridden me ever since we met ten years ago in Tofino. He would take me on his local trails in Ucluelet that I’d rather walk because there is no trail - just gaps and blind drops.

“Stevie did it why can’t I” was Erics reasoning when he hit the 30ft gap at Mount Prevost with Steve Smith this Saturday. Steve cleaned it but poor Eric Failed miserably and is now accepting any xmas gifts early!

eri gap 002

This is a great time to call out the reality of this sport…Inherent risk!  Everything breaks, material has fatigue points and breaking stuff is actually fun and the name of the game. The Cove Shocker Frame and Straitline parts are fine but the rim and headset got devoured from the impact.


eri gap 001

Wednesday, December 9, 2009

Micro parts! And a MTBcut happy ending!

Geek alert!!

Grab your Archie Comic and run away if you don’t like viewing anything tech related!

We just bought a fancy microscope to aid us in machining some complex parts for a client. It is like being a kid all over again putting everything within sight under the lens, a spec of dirt on the floor now becomes a mystical journey!



I used a paper clip for size reference, and paired the shots from above then closer up.




If I wasn’t known for talking out of my ass so much I would try to pass this next one off as my last vacation snorkeling but it is just a piece of material I found on the floor. It looks like it’s a glob of nickel.


In a few weeks we should have it hooked up to a TV so we can show items a bit better and more clear, the camera lens doesn’t like peering down the scope.

And again I am the worst guy ever to talk tech, so this video is very light and i bet 80 percent all wrong in everyway anyways!


Now lets un-dorkify and watch Stu over at hang out by himself with a camera!

Monday, December 7, 2009

Morewood Makula with Simon Garstin!

I have heard that Simon is a Redneck and all but was clear cutting and burning the hills side called for?
You may notice one berm is made entirely out of owl carcasses and their babies!

Nah, Welcome to Beautiful British Columbia. The clear cuts just never make it into the tourism pamphlets. I have no clue why, they make for rad trail building and our owls stack better too!

Simons Bike is a pimped out rig, I9 wheels, Elka suspension and Straitline boxxers and pedals!
morewood lama 002

Friday, December 4, 2009

Best video on earth!

Big claim I know but you be the judge!

It is one step above this cinematic wonder and that is also a heavy claim!

Thursday, December 3, 2009

Ryan Leech Manifesto

Ryan doesn’t ride for us we just like him a lot!

If you have never met him… for $50 bucks I’ll send you his address and phone number and you can find out for yourself how mellow and easy going he is. Part Joking… part not joking, I need $50 bucks!


Ryan threw me this video while I was at Eurobike in 07 all alone… and this opening scene got me so stoked. I was in a cafe in Friedrichafen glued to the laptop hitting rewind to watch it over and over again, the guy can ride a bike!


If guys like Leech and Lenosky never progressed the sport to this level do you think we would be seeing a talent like Danny Macaskill exploding out into the scene like he has?


Tuesday, December 1, 2009

Kyle Marshall cyclist of the year award!

Congratulations to Kyle, he just landed Cyclist of the Year on top of taking the  Junior National Championships for Canada!

He’s Kind of a big deal, check it out!


Junior Expert National Champion Kyle Marshall had this to say about his award: "Receiving this award came as a bit of a shock to me but I am very excited I got the "nod." I am really looking forward to building on my season from last year and making steps to becoming the top junior in the world next year!"


Here is Kyle, I think in Monte Saint Anne, this summer showing off-









Now go see this film…epic racing footage!

MADE Trailer from Callum Swift on Vimeo.

Monday, November 30, 2009

DIRT magazine Surprise

Our UK distributors Hotlines arranged for a more fun way of introducing new colors into their Market. Bribery!


5 sets of custom pedals!


Dirt Crew keeps two sets and win and three lucky readers will fight to the near death for the other three!

Everyone wins, it is more fun, and we feel the love.

Check it out over at the DIRT site here:

And if you get into the habit of going to their site every Friday is Fridays Randoms! This is basically an excuse to scour the net for important and pointless material to keep content running smoothly!

Saturday, November 28, 2009

Kelowna Bike Park

Yesterday I went over to our new yet unfinished bike park to ride for a little bit and shoot with my friend Mike Kirk. Here are some shots.......

Friday, November 27, 2009

Eurobike leftovers

The Yankees South of us just finished Thanksgiving  yesterday and this video kind of ties into food with friends and our many brother’s from other Mothers over in Germany!


After the long day at the Tradeshow at Eurobike we all hit the Fish Bar and have drinks … many drinks.

 EUROBIKE 09 066


Morewood Rider Cous Cous is a master of the Deep Sleep. Here he is giving all of us a demonstration of how to  save your energy for Race day, only awaking to eat!


Doesn’t matter when or where… Cous Cous knows what's important!


Now here is Cous Cous again demonstrating his Jury Duty stance, this guy is full pro!


When we do our Show we hang with a pretty cool group of people in basically a massive party tent where the brands are peppered all around, free beer and tunes!  SportsNut puts it on and all the brands gather once a year and Binge Drinking is fully endorsed and embraced.

Here’s to Europe!


interbike 09 020

Thursday, November 26, 2009

TEAM OK - Release Date Teaser

This is another teaser of the movie Team OK. Team OK is a film featuring riders from the Okanagan area. Everyone of the riders absolutely kills it!

Team OK - Release Date Teaser Video -

Casey Groves POD #235

Casey Groves took POD again today on Pinkbike!

I guess it is a dump 360 or a pre WTF Bail, regardless Casey always has style in doing it.

Watch this vid to the Never seen before segment 3/4 the way through. Casey takes you for a spin with a helmet cam!

Then this one has some more random footage of Casey with friends on some jumps they built with Dustin Greenall in The Okanogan.

Monday, November 23, 2009

Seat Collars Ahoy!


So… first off a slight diss to the industry! WTF is up with all the collar sizes? Can’t we all get along and bring it down to two? Took us some time to figure out what to focus on but we are offering 4 sizes: 28.6/30.0/31.8/34.9 their weights are from 20 grams to 21.3grams. Then when we get time - soon… our seat post will arrive and your bike will thank you.


The seat collars utilize Straitline Components patent pending design where you turn a bolt and tighten it onto the frame holding the seat. Actually we did trick it out a bit and use a custom barrel nut and they look really sick for such a simple product.

Once you buy the collar the need to match up kicks in and you start thinking of Straitline before food.

FTP 2009 - 10 PRODUCT 013

Now you have to tie it all in with some sick pedals then get bored of that color and repeat the process all over again!

FTP 2009 - 10 PRODUCT 008

This we cannot help you with but if you play your cards right, who knows.

Evette003.jpg Evette003 image by butterflycouture

Anyone ever play on Bing? I just found a blog feature for maps and I found my Van but it wasn’t there earlier today when I was looking at our warehouse! I wonder how close they can really zoom in?

Map picture

Friday, November 20, 2009

EVOLVE… old school vid with Lenosky!

I admitted a few posts down that we now Tweet and I too can stalk and follow with you guys. And while I was stalking… stumbled onto Evolve on Jeff’s Lenosky’s Twitter account.


Jeff Claims this video is what pretty much Started it all for him and it definitely started it for me. I find it a trip that we now work with Lenosky because between him and Leech setting the standards we all went out to try and at least manual like them.

Jeff sent me a shot of Jack his son wearing some fresh threads! My grandma actually knitted Jeff some custom green slippers to match his older pedals and insisted that I get them to him, they are epic in hardwood floored homes!



Anyways here is the video that Jeff claims started it all-


Lenosky’s personal edition pedal is soon to drop and if you have yet to see it they are the sexiest pedal we have produced to date!

24 Karat gold pins –plated of course- and matte black body!

Jeff Lenosky gold

Oh and this is a trade secret Lenosky will deny if you even ask him about it!

Thursday, November 19, 2009


Freeride BC in North Saanich simply needs you fingers for one minute!~


This is a bike community correct? Well I am here to tug at your heart strings and ask for your and help and launch a modern bike park North Saanich BC.


We have been working for years on a local project with the community to develop a world class training center- Now we simply need you to vote online!

I was planning to shout out about this park next summer but we really need to ask a serious favor.... go to this site and vote for our local park:

You could help us open up the last phases faster than you think. Slalom tracks, advanced pump tracks and pro DJ lines are coming and from there indoor facilities with foam pits and ramps much like Rays.


The leading project on AVIVA is at 2800 votes, the most votes by the community wins the grant money up for Grabs.

So please treat this like a early xmas gift from yourself to the riding community and vote on this park!


This park is winning awards for it's concept and opening up the doors for other communities to do the same. Voting takes two minutes max and you will not get spammed for voting.

Thanks in advance guys, we really appreciate it!

Greg Parish

Straitline Components

bike park build day

Wednesday, November 18, 2009

Evil Pump Track of Death with Explosions and stuff!

Pump Tracks just sound so wimpy so the title ensures that you understand this will be a epic new addition to the Freeride BC course.
Chris Lamb is the man behind many of the best trails we love to shred in Whistler and last Summer he visited the park and got stoked on what we had planned. We were stoked just to have a guy like him build our slalom track!
So He has signed on to help future track development next Spring in our local project of love!

The amazing people of Rotary have also agreed to help fundraise and in return we will have Chris make the Rotary Fitness section the place to be!

Check out some of Chris’s work in these links:
Chris's work…


Tuesday, November 17, 2009

Straitline is on twitter!

Man how many online societies will I have to join in the next 3 years? But twitter can be syndicated on the blog so now it is easy for me to do it.

Yes, we Twitter and yes you should follow us and peer into our minds.

Lets make it fun though!

4 links... one goes to the Twitter acount but 3 do not! One will make you smile, one may make you go kill yourself after, maybe one is a hidden passion you hide, one will erase all the previous bad things and make you giddy!

Choose wisley my friends!

LINK 1 Must be this one!

LINK 2 Are you sure?

LINK 3 May be illegal in 43 Countries!

LINK 4  No for real it is this one!

Monday, November 16, 2009

Alan Hepburns first post!

Alan and Casey are going to be posting.. yay!

They are what I like to call little MAC Bi***s and there is no easy program for Mac to blog from. It is like they are that annoying guy in the coffee line up. You know, the guy who is soo fancy and advanced his coffee order has 32 words in it.

But we forgive them like we have almost forgiven America for buying our beer companies and Whistler!
1 little run at the jumps

test from Alan Hepburn on Vimeo.

Alan Hepburn
This is a test post!