Our Canadian distributor Lama Cycles takes distribution one step further than most.. they actually ride and have their own DH team!
Crankworxs is on this weekend and its a cool way to see old friends prior to the tradeshow whirlwind. We deal with each other all year long but it takes events to pull everyone out from all corners of the earth and Crankworxs does just that.
I Called up the Lama Crew to see where they are at and by chance and they were hanging out with Justin Brantley and Mike Montgomery eating Breakfast in Whistler. All of them were heading off to coach at Camp of Champions, a camp we have sponsored since the beginning. Most of the coaches ride our gear and are our athletes.
The connections are endless, all the competitor brands who are all friends and being a dick in this industry is a very dumb thing to do. It is biking the raddest sport and day job anyone can hold.
This video from Lama perked me up and I’m stoked to hang with everyone next week when we roll up!