Down to the wire!

Are we the only ones out there who work better under pressure? Being prepared and organised is for geeks and those creepy guys who sit at the bus stops.

We perform best with a gun to the head just like at a race you simply switch it on and focus.

Look at these beauties...


Dennis and I had roughly three hours to rummage up a ad concept. I rushed down to the art store to get large white sheets for backdrop, arrive back at the office and cleared off the table, a table full of massive calenders with perfect white backsides...$3 plus gas wasted.


I ran -drove- down to the lumber store to buy a Florescent light ballast $23, balanced it on top of two chairs $free, as Dennis snapped shots and I dropped water on the stems singing my water dropping song. Realising really fast that water and paper do not mix!

We ended up getting smart and used a funky textured black board we had lying around and Bam... $26 dollar ad!


Down to the wire and off to the designer for editing. Here is the final result in rough form, this link may expire so excuse me if it is dead in a month!
Straitline Decline Ad

The funny thing is as we walked up the stairs to our high tech photo lab Dennis dropped the Red Boxxer down the stairs, luckily you cannot see the dents!

NEW 1.5 Stems are here!!!!

Wow, that was a special moment, this is the first stem off production, never been touched by human hands. Yes I threaded in the set screws but it was difficult not to touch the stem itself.

The 1.5 will only be available in 50 mm format and it is only 2 grams heavier than our 1 1/8th

We modified our programs to produce flawless perfect parts, take them out of the machine then off to anodising for an even higher level of finish quality.
pretty stoked!

We made the 1.5 a little different then the 1 1/8th mainly by making the pocket/ vents look more raw surrounded by mirror finish throughout the whole stem. Kind of like new school machining blended with old school.

I'll post it up with more info once back from the anodizing!

In other news... some of you may know I posses ninja like skills on finding random stuff we all need to know or see.

Fucking, Austria!


I have even taken the time to find a list of all the Fucking Hotels Here

And just in case you want to plan a riding trip there I compiled the Fucking Terrain Here.

Your Welcome.