Anyone else see a lot of the same out there?

This is not intended to start a war or anything but wow, there is a lot of duplicated gear on the market and the pr sheets are funny as hell to read on how they are different. 

I saw this video from Jon Lajoie and it was too funny not to share but his lyrics do make a point. All the same, more marketing than product design. The part on the token rap to me is like the token mentioning of the Shore or the term Aerospace grade, solid billet blah blah blah.

Turn up the speakers for this one.

 

A lot of mimicry but I guess that is to be expected and even we had a hard time making our SSC and Boxxer Ultra stems pop out from the pack.

Looks like the other guys stuff but just a bit different.

DIRT top 100 Edition!

It pretty much explains itself… DIRT selected our Ultra 50 and it is truly a honor!

“Straitline Components Direct Mount Stem

A few years ago we had little to no choice when it came to direct mount stems. Now most companies offer a direct mount option, which is the best set-up for Serious downhill riding, further stiffening the control and preventing stem twist in those little spills. We chose the Straitline stem for a few simple reasons; it is clean, simple, light and aesthetically pleasing, with a range of colours options.

Note too that this stem is also available is super short 28mm (BoXXer mount only) as well as the standard 50mm.”

 

  Go out and get this magazine they are very blunt about some of the issues we face in this industry, refreshing to hear a magazine make a firm stand on advertising and proper reviews!

You can buy your love or earn it!