This is the first promo from Daniele Cossetta!

That's All, Daniele "Galimba" Cosseta from Behind Magazine on Vimeo.

Guido from Italy Free-ride sent  us this of Daniele pinning it on a Straitline 50 Boxxer, good beats I like this video!

Casey Groves and his Virginity!

 

The Pinkbike Crew popped up a touching Casey story where he defends his Virginity

Casey is at the Rampage raking and building as we speak and is pumped on life. He emailed me on FB and told me how awesome he is -

“Yeah that's why I haven't emailed you haha you've been gonzo for a month. I got an invite a week after crankworx. Pretty stoked. I'm running Ti Grey Pedals and a 50mm pinch clamp stem in black. My bike is P.I.M.P.!
Its a Redbull event so they don't have you fill out forms for sponsors listings and stuff. Ridiculous I know!
I have been stepping up to the plate in slopestyle events all year around dude. I'm 8th in the world right now on FMBA and I came podium in every event but Goatstyle, which isn't major.”

 

Check out his new digs.

Click this link and check out what he has to say about being invited to the Rampage after earning his invite with his Krankworks podium!

http://www.pinkbike.com/news/casey-groves-red-bull-rampage-virgin-2010.html

 

I Hate Race Plates!

Just throwing this out there but how about we abolish the Race Plate for arm bands instead, or at least make them see through plates so that they quit covering up our stems!

Googling arm bands with safe search off can sometimes produce the wrong images. It was either this or kids in pools, I had to make a choice.

 

But my point being, arm bands minus this guys leather matching outfit should take the place of annoying race plates. Just saying it out loud, look at the race shot…nice stem!

Our Canadian Distributor Lama Cycles posted a cool race report and the entire team is on our Ultra 28 mm series Boxxer stem but you will have to take my word for it!

Take a quick view of their team race report over on Pinkbike to see what I mean and to look at their coverage of the races.

TEAM LAMA/STRAITLINE on Pinkbike

 

And to make up for the opening shot watch this video.

Ben Cathro wins the final UK NPS

Just got in from Vegas Interbike and had this email pop in from Stu over at MTBCUT 

The MTBCUT team slayed it this year setting the bar pretty dam high for sponsorship and what you do to HELP grow a brand by having fun and paying it forward!

-----------

Hey dude,

Awesome to see you last week, I need to get down to editing that killer video we made!!

Cathro won the final UK NPS last week and wrote a little blog on it, podium photo below as well...  Run it on your blog if you like.

Cheers

Stu MTBCUT

2009, well it's been a good year for myself. I've pulled some sweet results out of the bag and had a flippin marvelous time as well. It was my first year riding for MTBCut/Cyclejersey and let me be the first to say it was a pleasure. We've had some blazing results this year and some good laughs as well.

After all the highs and lows through the year the team found itself in a quiet valley in southern Wales for the final round of the NPS series. Rheola is a track I've ridden before and it is also a track I wasn't too keen on. It was pretty much 1 line flat out in a rut the whole way. Race over I can officially say it's one of the best tracks I've raced on in Britain. The guys who reworked the track added in some awesome, fresh, gnarly, rooty sections which gave the track some variation and just added a whole lot of rad to the situation.

Myself and Barnes were fresh back from Europe and were feeling good on the bikes, Coatesy was feeling strong after posting some record power outputs in testing, Hutchens was pumped to have a pink 225 to rag down the hill and James as always was stoked to be there. Practice was real good fun on the fresh bits of track as it changed every run. I was all over this new super booter the builders had erected which meant I could bring out the superior pencil skills and entertain the crowd/myself.

Racing went pretty well for the team. Coatsey put in a solid result which secured him 3rd overall in senior. James had the biggest stack in seeding but manned up and just missed the junior podium in 6th. Hutchens had a bad day at the office and was O.T.A. Joe had a pretty good run and scored 5th in Elite and I scored myself a victory which rounded out my season quite nicely.

This has been one hell of a year and I've got to be lame and thank a few guys because they're the people that make it all happen. So obviously cheers to Stu and Brian for keeping us bunch of weapons rubber side down. Thanks to Orange Mountain Bikes for supplying us with the best frames out there. Thanks to Hope, IXS, Straitline, Hotlines, Silverfish and Madison for supplying us with the only kit you'd ever want to run. Big thanks to anyone else who's helped out along the way, you're all legends. Oh yeh, also wee man, I love you too.

If anyone wants me over the winter I'll be in the gym.

See you next year.

 

Fort William Red Route overview

 

Cathro Bike check

Camp of Champions in Whistler!

We have been involved with Camp of Champions since pretty much their first Season opening their bike camps. I spend more time on Skype laughing then I do getting anything done business wise with these guys, just take a look above at this years t-shirt design!

Stare into his eyes!

Then get on the Van to Whistler!

We are involved with the camp for one reason… an excuse to go to whistler more often! If I had a second reason it would be because it is just all about fun and riding a bike. No attitude or lame attempt to push a coolness factor, everyone is just hanging out with no agenda but to ride.

 

Eric Peterson, the man behind our April fool prank videos now hangs with camp all summer capturing the vibe, take a look.

Bonus factor to camp is that our factory riders, Casey Groves –Transition Bikes- and Alan Hepburn- Banshee Bikes are coaches alongside head coach Gareth Dyer so the kids get to watch pro slope style riders in the air dome and on the trails with them.

 

But it isn’t just for kids… If you look at the size of their ski and snowboard camps you get the idea of where the bike division is going, and if you are attending Crankworks this year it is going to be hard to miss COC and Straitline because we got something brewing…

Count how many time Ken says Adult week of Camp of Champions in that video… lol.

Team MTBCUT riding the new Red Route!

Stu over at MTBCUT.tv sent us this web edit of Ben Cartho, Joe Barnes and Chris Hutchens riding the new red route at Fort William last week.

 

Stu mentioned…

“It ended up as a nice little video of them playing on the new track. Incidentally after filming this Ben and Joe went on to finish 1st and 2nd in Elite at the British NPS round on the weekend.”

 

Team MTBCUT is kitted in custom Straitline boxxer stems platform pedals in a one off x-ray pink/black  just for them!

 

 

Check out the massive scrub to hip hematoma half way through…ouch!

 

Full story up on Pinkbike HERE

 

Stu took the time out of his hectic schedule to edit up some of our CNC footage for the Fort William World Cup big screen!  We will be showing more of our facility as the trade show season nears!

Short and sweet!

Alan Hepburn is swell!

Alan Hepburn is from Australia but lives here in BC every summer because in his homeland all of the girls won’t leave him alone! So… he comes to Canada to hang out in the woods with men. 

That's Alan on the bottom!

Actually Alan is all man with bigger ones than most on a bike, I even tempted fate with Alan last month in Squamish while heading up to Whistler.  We drive up to the local beer store, I went in for the beer but Alan went to find some Growers Berry cider in a 2 liter! The actual words out of his mouth were “oh Berry” lol, so I stood by him for support, more so a defensive position. Everyone around us in the small store looked very Squamish with their cases of Lucky under arm but we stuck together confident in our man hood I even picked up a bottle… but in Pear!! Now  That definitely takes big ones not just to do it but to admit it online!

But while Alan is here hanging out he makes sick ass videos and relentless photo shoots for his sponsors. Coach at Camp of Champions and a full on Privateer in every sense, just riding and progressing on his own terms.

 

I guess what I am getting at is guys like Alan set the bar pretty high for sponsorship and I hope some people are reading this before emailing companies for free gear!  Takes a lot of backing up and guys like Alan back it up by traveling around attending Events!

 

Love this little video edit of Alan with Chris and Tim! Alan can hear a shutter clicking from 300 meters and always has his Blue Steel pose ready!

Local  Video maker Aaron Laroque is also soon to drop a video featuring Alan riding full components on his Banshee’s!, Casey Groves, Dustin Greenhall and a ton of local boys are in it too, you may have seen It pop up on Pinkbike the other day, it and blew everyone away when they leant this will be a free video for all to download!!

 

Check it out!

DJ's close call- moto crash!

Here is DJ one of the owners/ designers here at Straitline looking cool pulling high speed wheelies.




Now here is DJ not looking so cool in a slow speed wheelie!

3 inches from taking out the ladies car behind the shop. Look at his recovery, makes it look so simple.

We were focused on making tech videos then someone starts up a bike and we get distracted but take a look at our Laser etching a quick logo.



Side Note new 50 boxxer stem has finally been finished design etching wise here is the finished look

New bolts shave 8 grams off the final weight making it 139.8/140 grams!

I'm back, Game on! Boxxer stems 50mm are here!

I was back last Friday but have been too busy picking peeling sun burns from hell.

I look like Freddy Kruger or that guy who has the scary skin disease but it was worth it, Guatemala is nuts, highly recommended.

Lots have happened since I left but this one takes the cake...

New 50 mm Boxxer Stems!

Here is a sneak peek of a raw proto made up for Factory rider Drew Mitchell.


Here is a sneak look at the longer boxer version.

Lower than anything so far / Bars will be flush with crown. All bolts custom turned down in house for a cone shape saving 8 grams a stem –will phase this in across the board.

Here’s the PR sheet AND the design perks...

Features:
- 50mm reach
- True Zero rise ie. the handlebar is absolutely flush with the crown (the lowest boxxer stem on the market)
- 139g with the help of custom coned bolt heads shaving 8 grams per stem
- 2 piece design is considerably stronger than 3 or 4 piece designs and also distributes stress on bars more evenly
- Machined from solid high strength aluminum in our own Canadian factory like all Straitline Components!



It is longer than the Ultra which places you directly over the crown for snappy handling but the 50 allows for the Bar to be flush with the crown for those who want to go low low on their rides.

These will be out in two weeks time!

BOXXER stem Angles!

So the point of todays blog is to Poke fun at a few emails I've recieved from people who cannot grasp a shorter stem design. So I figured some simple visuals would put it all into perspective.

2 time Canadian Champ Drew Mitchell Representing Canada at the worlds Eh!

Our Ultra Boxxer design at 28mm...



Motorcross powerhouse Team G Cross Honda's stem design...


Hmmmm, I see a odd similarity in rider position! I'm tripping out, how could a motorcross background company like Honda develop a stem like that, that's foolish.

Lets watch Andrew Mitchell in his Boxxer Promo Take 2! As usual, Drew is on the brink of laughter as I snicker while filming, watch his eyes look at me for constant approval.

Good stuff, might have to make a take 3 and 4!


Lets take a few learning intermissions...


Why do drugs when adrenaline is almost free... Expensive bikes excluded from my math equation.


Okay now lets watch Drew's original promo video.. Take 1!

SICKLINES 25 days of Sickness!!!

Got a email about our new Ultra Boxxer Stem being on Sicklines I must admit, these guys are thorough!

One thing about making products is everyone either wants it for free or you get fluffy reviews when sometimes you need to hear the truth. We may Joke around about pissing Excellence but if that was our attitude we'd be screwed!

Check the review out! www.SICKLINES.com

Mini Teaser on the Sexy new stems!

We didn't have any money to make a fancy demo video like most of the companies out there. Instead we tried to make one with for our new Boxxer Stem designed for Drew Mitchell, Canada's National Downhill Champion, but as you can see it was more funny than anything else.

Drew Boxxer Promo Take One!!

The New Ultra Short Boxxer direct mount stem. at 28 mm solid 2 piece design 136 grams, designed to get your weight over the bars increasing front tire hook up and handling. As explained by Drew in the worst promo video to date!


So to save time on making another Promo video to show off the other stems, I decided to use Lady Boss in a fight sequence! If you look closley she and her Thugs are rocking the new 35 stem in blue with matching pedals! And hopefully near the end of this video you will have figured out that this blog is for fun!

Sexy 35 mm pinch clamp stem 167 grams 50mm version 185 grams




And the Sugar daddy that started it all, the Vertical Wedge Stem, clean and flawless with 888 compatibility. Here are some Kind words on this stem...
I was amazed at the precision of the machining on these stems. the guys from straitline will talk about there equipment all day if you let them. you can see why when you look at the detail that they are able to produce, and the amount of thought they have put in to their products.

Off to EUROBIKE!!!

We are getting ready to take off to Eurobike for an amazing show as usuall and we are bringing some fresh toys!

Our new Bronze 35mm/50 mm stems 164grams/185grams MSRP $125

We will be located in Sportsnut booth stand-no.: FG-A9/1 come swing by and feed the fish! You will see what I mean when you walk inside.

In the meantime I will be a bit slow answering emails but will be checking in remotley so do not hesitate to get in touch.

Besides all of that I have to show our new BOXXER Stem we just finished last night.



This is our new toy, 28mm 135 grams including the 8 bolts! MSRP $140
Swing by if you are in the area!!
Cheers!